BEHIND EVERY VENTURE – THERE ARE STORIES!
Over the past two decades, we’ve had the great pleasure of “translating the marketplace” for hundreds of inventors, product developers, technologists, retailers, service providers and social venture leaders.
SALES RELATIONSHIPS: There was the software developer who hired all Chinese nationals as programmers and commercialized a first-in-class legal product despite the fact they communicated as a team only via sign language and code. [We helped them find a distribution partner and double sales – three years in a row!]
REVENUE DIVERSIFICATION: There was the scientist who invented a new nano material snapped up by the government for bio-hazard suits – and then repurposed the formula for one of the largest sports equipment manufacturers in the world to make balls longer-lasting. [We created their commercialization strategy & consumer-level marketing communications.]
PARTNERSHIP DEVELOPMENT: And there was the family owned business struggling to survive into the third generation when a contentious brother-sister management team threatened to tear the company apart. Partnerships between relatives, friends and colleagues often disrupt – causing financial and emotional pain for all concerned. [We helped clarify the goals, roles and visions of the partners – resulting in a buy-out that saved their sanity and guaranteed a future for the firm.]
Ahhhh…but that’s all history now. Here are some of the more recent success stories among visionary clients who joined PivotGuild to scale up!
Kersti Frigell is an incredibly talented artist, illustrator and political cartoonist. In addition to an international clientele – she has served the world pursuing a lifelong commitment to Environmental Conservation & Protection. While still living in Sweden she envisioned a way of getting tech-centric, nature-deprived children to explore the Great Outdoors. Her solution? Creating an animated cast of ant characters, called The Gallavants in multi-media formats to entice kids into many fun (and secretly educational) experiences outside. The material was translated into several languages and very successful in Scandinavia and Japan – but never introduced in English to the American market.
With the support of peers and pros in one of PivotGuild’s groups, Kersti developed a work plan for introducing The Gallavants to US children and to-date has implemented several steps to scale up:
- translated some earlier material into English;
- created an ebook and got it in distribution via Amazon;
- developed an approach to potential partners; and
- redesigned her website to today’s graphic and interactive standards.
Read more about Kersti’s company: http://www.swedeartinc.com/
Buy The Gallavants Tree Book (Kindle Version): http://www.amazon.com/Gallavants-Tree-Book-Kersti-Frigell-ebook/dp/B00JLNRBKE/