Peaks & Pivots: Tim Williams, House of Genius
Peaks & Pivots presents short stories of the entrepreneurial journey – told through the eyes and solar plexuses of some colorful (and talented!) characters. PG interviewed Tim Williams, co-founder of House of Genius based in Boulder, which assembles brilliant, diverse groups of 15-18 people to focus their collective creativity and experience on solving important problems –...
Peaks & Pivots: Derek Olson, Foraker Labs
Peaks & Pivots presents short stories of the entrepreneurial journey – told through the eyes and solar plexuses of some colorful (and talented!) characters. PG interviewed Derek Olson of Foraker Labs (pronounced FOR-uh-kur like the 17,400 ft mountain in Alaska). The Boulder-based company builds web and mobile applications and specializes in content management, community...
5 Ways to Get More Clients (Hint: Make it easy for them to choose YOU!)
Last week I wrote a Guest Blog for Boulder Digital Arts – targeted to graphic designers, videographers and other digital professionals. The story told there has special resonance for frustrated artists who now find themselves competing with do-it-yourselfers. But the golden nuggets – about how to attract clients and customers – are no different for...
Is Your Website a Superhero or Villain?
In the old days there was a saying in Public Relations: “If it isn’t in the New York Times, it didn’t happen.” These days, rightly or wrongly, most consumers and many business people have fallen under the spell of the Internet as the source of all things true and valuable. So that old adage...
Save Time and Eliminate Stress When You Write Sales Proposals
No matter how experienced you are professionally, there are certain business-development practices that can be intimidating to the point of avoidance. One of these is public speaking. Another is soliciting customer feedback. These are all potential barriers to growth which PivotGuild will be addressing in the coming months. A major pain point is converting...
The Ten Commandments of Website Usability – The Video!
If you enjoyed reading PivotGuild Trainer-Guide Derek Olson’s Guest Blog, The Ten Commandments of Website Usability, then you will enjoy the video version – featuring Derek with Trainer-Guide Brett Greene. Let the insights come and the laughs begin!
The Best Gift: Advice from & for Entrepreneurs
Over the next month, we will be adding advice shared by entrepreneurs – from their own experience and from the wellsprings that mentors and peers have shared with them over the years. In the meantime, what has helped YOU overcome a barrier to growth? Deal with a difficult customer or client? Be creative when resources...
The Ten Commandments of Website Usability
When was the last time you bounced from a website because you couldn’t find what you were looking for? Irritating, right? Worse yet, do you have a sneaking suspicion that your own website might be frustrating prospects and blocking calls to action? User attention spans are reportedly at 7 seconds these days and getting shorter...
Is a Business Card a Dinosaur in the Digital Age?
These days, thanks to mobile technology, we take our “offices” on the road. Yet, it’s surprising how many business owners leave their most cost-effective marketing tool back at the ranch: their business card. What do you think? Is a business card a dinosaur in the digital age? Here’s a professional perspective from… Guest...
Entrepreneurs as Translators: 5 Ways to Improve Your Pitch
Recently, an entrepreneur posted this problem on Quora, the Question and Answer site: “When I pitch, people seem to look at me with glazed eyes. I really don’t think they understand my start-up…. What should I do? How can I get investors to better understand?” My response will help YOU connect meaningfully with your target...
Five Secrets of Productive Networking – That Work!
If just the thought of working another after-hours gathering, expo or meet-up evokes dread and you resist getting involved with online social networks, it’s probably because you’ve done it all before with the expectation (hope?) of getting new business and ended up disappointed. Is networking outmoded? A waste of time? Our answer: definitely not! It...
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