Pivot Guild | Entrepreneurial Change Community
PivotGuild activates change by providing mentoring, group consulting, and engaged community for entrepreneurs seeking support to grow revenue, profit and social impact. Looking to pivot and accelerate the progress of your venture? Join us!
The Pivot : Latest entries
Product to Market: Want to do better?

Product to Market: Want to do better?

Just got back from the largest Colorado Maker Faire, which always puts us in touch with the highest desires of creatives. Some “makers” simply enjoy getting their hands dirty, getting down with the creative process for the joy of it. Others intend to make money and take their invention, art or technology to market. If...

BUSINESS UNUSUAL: Boulder Businesses Bounce Back after Floods

Boulder County’s small businesses, artists and entrepreneurs are as resilient as they come.  With admiration and appreciation, here we highlight just a few of the many Boulder Businesses who are responding to the disaster with grace and heart. _______________________________________________________________________ Assorted Goods – Candy & Collectibles – Front Street, Louisville:  Posted on Facebook:  “Effected by the...

BUSINESS UNUSUAL: 10 TIPS for DISASTER RECOVERY, WITH HEART

  “I am so grateful! The staff is all safe and evacuated out, the Cafe is all good, my basement is ripped up and out and drying.  I just biked in with 33 paychecks in my back-pack and now, Crack Pie. LIVE! LOVE!” ~ Posted on Facebook by Dana Derichsweiler, Co-Owner of Walnut Café, Today...

Coworking: Individualists creating community

With Boulder Coworking Week coming up, I’ve been speaking with refugees of the jam-packed, laptop-jacked coffee shops in town.  The gist: java is good; noise level, not so much. For home-based entrepreneurs like me, a good day of quietude is heavenly – until a bad day comes along and unmasks peace as isolation.  And when...

Growth Strategy: How to Diversify Revenue

A new entrepreneur recently shared a story about his former employer that gave us chills.   The company, once a thriving multi-media production house, had landed a “big fish” client. So far so good, right? The CEO, seeing an opportunity to streamline marketing and reduce the inefficiency of managing many smaller projects, embarked on a...

Creative Mobile Marketing – Planning an SMS-Text Campaign

Mobile Texting offer marketers a better opportunity to connect with a customer than Facebook, Twitter or Email  – this according to the succinct INFOGRAPHIC: SMS Marketing Potential prepared by MoShare and MoGreet.  Among other things, we learn that smarphone users are checking their messages an average of 150 times per day and that 98% of...

Creative Mobile Marketing – Useful Stats

Mobile Marketing represents an opportunity for entrepreneurs – at the convergence of technology and human behavior.  As business people and consumers, we are becoming increasingly dependent on mobile phones and tablets.  In order to begin the process of assessing what you can do reach more prospects and please your customers, you need to have a...

Peaks & Pivots: Tim Williams, House of Genius

Peaks & Pivots presents short stories of the entrepreneurial journey – told through the eyes and solar plexuses of some colorful (and talented!) characters.   PG interviewed Tim Williams, co-founder of House of Genius based in Boulder, which assembles brilliant, diverse groups of 15-18 people to focus their collective creativity and experience on solving important problems –...

Peaks & Pivots: Derek Olson, Foraker Labs

Peaks & Pivots presents short stories of the entrepreneurial journey – told through the eyes and solar plexuses of some colorful (and talented!) characters.   PG interviewed Derek Olson of Foraker Labs (pronounced FOR-uh-kur like the 17,400 ft mountain in Alaska).   The Boulder-based company builds web and mobile applications and specializes in content management, community...

5 Ways to Get More Clients (Hint: Make it easy for them to choose YOU!)

Last week I wrote a Guest Blog for Boulder Digital Arts – targeted to graphic designers, videographers and other digital professionals.  The story told there has special resonance for frustrated artists who now find themselves competing with do-it-yourselfers.  But the golden nuggets – about how to attract clients and customers – are no different for...

Is Your Website a Superhero or Villain?

In the old days there was a saying in Public Relations: “If it isn’t in the New York Times, it   didn’t happen.” These days, rightly or wrongly, most consumers and many business people have fallen under the spell of the Internet as the source of all things true and valuable.  So that old adage...

Save Time and Eliminate Stress When You Write Sales Proposals

No matter how experienced you are professionally, there are certain business-development practices that can be intimidating to the point of avoidance.  One of these is public speaking. Another is soliciting customer feedback.   These are all potential barriers to growth which PivotGuild will be addressing in the coming months. A major pain point is converting...